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Kanahoma Production asked me to help coordinate with graduating students’ family members to request a personal letter about what it was like to see their parent/spouse finish their goal to graduate. The result is an incredible, pull-at-your-heart-strings spot that was a joy to witness & be a part...
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Kanahoma Production needed help wrangling multiple students for a UAGC brand spot filmed at their stadium-sized graduation event as well as assist them in coordinating an outdoor Graduation Experience for all graduates once the ceremony was over. What an electric team and an amazing...
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Sometimes a project defines more than a year and helping launch this unique online e-course was a two year passion, developed with the talented team at 62ABOVE and a dedicated team at TIPA in collaboration with Qualcomm. It is a FREE, guided course, guided with VO, still images, designed slides & inventor videos, and broken down into mini lessons in three modules. It was...
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The outstanding creative team from 62ABOVE asked me to help line produce a new video & print shoot for their client, Temecula Valley Winegrower’s Association. The breakout campaign, “Raise Your Glass,” showcases the incredible wineries that blanket the Temecula Valley & highlights the great experiences that come from wine-tasting with good...
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National University continues to push themselves creatively with this new campaign “Home”! GLP Creative & Director/Photographer Tibor Nemeth along with Mark Hankey, provided a safe and secure set for agency, talent & crew. I was asked to help with Talent Outreach & secure existing alumni and students to help launch NU’s new scholarship...
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MeadsDurket asked me to wrangle talent & help produce a quick-turn TV spot as COVID-19 hit, filmed virtually on zoom meetings for SDG&E’s “Together” campaign. Concepted & written by Creative Director Tony Durket, editor, Eric Bucchare of IndigoPost knocked this one out from kickoff to launch in...
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The amazing team at MeadsDurket asked me to help coordinate & produce a print shoot for SDG&E’s “Fans Of The Flame” campaign, shot by the amazing Bil Zelman, working with real SDG&E business customers on a fast-turn timeline. The initial work just launched at the Sacramento Airport and will continue to roll out in digital and social components this...
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I was asked to coordinate talent & help produce MeadsDurket‘s :30-minute documentary highlighting SDG&E’s commitment to wildfire safety & Fire mitigation for our local San Diego communities. I worked with various SDG&E departments; employees, meteorologists, weather scientists, Cal Fire, Fire Chief, community members and the documentary production team. The final documentary aired on local programs, online and...
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The incredible team at Taco Truck Creative reveal the new JAWS MD5 from Callaway. Working with Callaway Media Productions and the talented folks at Taco Truck Creative, I was lucky to produce this fast-turn, tight-budget TV spot, celebrating the original craftsman, the legend himself, Roger...
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The great team at National University System’s agency asked me to help gather & coordinate with CityU’s real students to highlight the incredible degree opportunities and international programs offered as a student of City University. The (:90) came out great, with the background of Seattle as much a part of the story as the...
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...
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I am grateful to have been asked to help coordinate with three local charities on behalf of the incredible team at MeadsDurket to shoot their new “Giving Campaign” with Emota for the San Diego Honda Dealers. Each of the three local San Diego charities we worked with; Emilio Nares Foundation, ArtReach San Diego and San Diego Coastkeepers, were selected based on the impact they make...
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National University’s Marketing Department needed help to launch their Project Management software & integrate it into their newly-created internal workflow. It was my pleasure to work with such a dedicated team at NU to set up and prepare all data-integration into Workamajig and implement new processes that aligned with their business goals. We’ve since developed proper business rules, aligned the project development and workflow...
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...
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The innovative team at MeringCarson provided me an opportunity to produce the print & video shoot for California’s Community College Career Education campaign. The work breaks regionally and locally in TV, OOH, social and shows a bold, dynamic way to support the growing number of people looking for an effective alternative to higher education in California. It was great fun to shoot with such...
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The great, creative folks at MeadsDurket have just launched their latest “Always Sunny Stories” for the San Diego Honda Dealers. I had the pleasure of line producing the shoot for Bubba Durkett & the agency featuring incredible talent, Judy & Ricochet (the world’s only SURFice dog®, who provides emotional support and healing through the power of surfing) which yielded a campaign of heartwarming Always...
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Chrome Soft – The Ball That Changed The Ball. The creative folks at Taco Truck Creative have done it again, launching their new work for Callaway’s Chrome Soft. I was lucky to help produce the series of three TV spots that was shot with Director/DP Shaun Boyte and his talented team. Spots will run on Network, Online & social channels. Fun Fact – Phil...
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Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...
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I helped MJE Marketing implement and incorporate a new online Project Management software, develop internal workflow processes and assisted in staffing the Traffic department. After incorporating a more systematic workflow, MJE is better able to organize their workload, manage task & project deadlines, level resources & streamline internal communication with weekly Traffic...
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Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...
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I created specific workflow & business processes after a thorough discovery phase with agency stakeholders revealed opportunities for increased efficiency, documentation & tracking. After incorporating their project management software system into their business workflow, I enabled Anacom Media to streamline communications, internally & throughout their client roster, organize their work & create opportunities to make better business decisions as they grow. Most recent results yielded an increase in retainer...
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MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music! This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers. I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website! ...
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SDCCU re-launches Superfan Tina on her new talk show in “SDCCU TV with Superfan Tina.” The campaign re-invigorated the disdain for Big Bank banking fees and drove consumers to various products at sdccu.com. I was the Broadcast Manager on the project, helped the Broadcast Producer with logistics, completed talent contracts & trafficked final spots for air....
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A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling. The course never leaves you / you never leave the course. I was the Producer, Project Manager, and managed editorial through the finished...
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In order to capitalize on TaylorMade-adidas Golf’s new staff professional, Hank Haney, NYCA created an application that would allow golfers to answer diagnostic questions abut their own golf swing and receive a course of videos to help them approve. Users can watch videos, save them to favorites & view them on their smart phones. The app was launched with minimal advertising, but the application...
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SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea: The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...
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San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow. This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...
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A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu. The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously. We work by learning and we learn by working! ‘Shu’ is a Taoist symbol that means Art, Skill...
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San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales. This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section. Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%....
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San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase readership & subscriptions. This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted. Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%. Churn has been reduced by 3.6%. Mediums: Print,...
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TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...
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Stingaree, a new downtown San Diego Restaurant quickly turned into the hottest club in the famous Gaslamp area. NYCA was asked to create a new brand identity, menus and a somewhat jarring advertising campaign. The creative focused on the pleasure/pain of the Stingaree experience; the pleasure of good food and elegant surroundings vs. the pain of the next morning after the evening’s festivities. Their...
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San Diego Convention & Visitors Bureau: Restaurant Week – A guerrilla-marketing campaign which provided consumers their own Maitre d’ at various key locations throughout San Diego. This brought local media buzz and provided another medium and outreach opportunity to secure customer reservations & bookings for our client. Growth: San Diego’s the #4 most-visited leisure destination in the U.S., up from #12. For every $1...
