SDUT “Chair”

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales.  This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section.

Results:

• Retail sales moved up 51%.
• Paper subscriptions ordered online increased 28%.
• Churn has been reduced by 3.6%.