ABOUT ME

Integrated Content Producer & Internal Workflow consultant

lynne@lcrworks.com / 858.349.2942

Whether your needs are for Creative Production Management on Motion &/or Stills shoots, Content or Project Management in either Offline or Online campaigns, development (or fine-tuning) of your Internal workflow or processes, Talent wrangling or Art Buying, my common-sense approach and wide-variety of experiences can provide value to your business.

I am a cross-media producer & project manager, driven to help creative ideas fulfill their brightest potential.  I have extensive experience in management of campaign launches & can juggle multiple projects in various stages of development.  I have developed & managed different project management systems and create customized, internal workflow processes for a variety of agencies. I have negotiated as Art Buyer and produced a range of budget-to-fully-funded Print & Video shoots for various clients.

I have managed creative & PM teams, vendor-partners, suppliers and contractors and have developed and managed multiple campaign and project-only marketing budgets.  I have a strong attention to detail and strive for the most efficient way to manage multiple deadlines and teams from project planning / briefing through to project delivery & post-launch on a range of advertising campaigns and projects in many different mediums.

I received my Masters in Art, am a serial entrepreneur, and a galvanizer of people. This unique combination yields a passion for creativity, vigilance over the budget, a willingness to bring unconventional solutions, and the ability to execute integrated productions where clients, agencies, and third parties come together.

I earned my stripes at JWT San Francisco, working on Sun Microsystems, Stuart Anderson’s Restaurants, Chevron, USA and Jenny Craig in their Ad Services (traffic) department. I subsequently worked for several Southern California agencies, and became a founding member of NYCA in 2002 as the Director of Production. NYCA was consistently a Top 10 San Diego agency, producing integrated work for clients such as TaylorMade-adidas Golf, Barona Casino, Kyocera Wireless, ViewSonic and San Diego County Credit Union, to name a few. Simultaneously, I founded Studio Shu, an art studio concentrating on providing creative expression opportunities for kids & adults.

My expertise includes:

• Campaign Planning & Development
• Development & implementation of internal workflow processes
• Online / Offline Campaign Integration
• Integrated / Cross-Platform Project Management
• Online ad unit Project Management / Production
• Print Production, Shoot & Post Management
• Video Shoot & Post Production Management
• Vendor-partner & Supplier Management
• Broadcast Business Affairs
• Broadcast Commercial Clearance
• Art Buying / Negotiations
• Budget Development and Management
• Post-Mortem Budget and Process reconciliation